Everyone across the UK will be able to get a free meal with a simple free-word phrase in August. Warburtons and Morrisons are teaming up to launch the ‘Ask for Ellen’ giveaway.
From the August 5 to 25, anyone who visits any of Morrisons’ 397 Cafés across the UK can get free toasted crumpets with a variety of toppings – no questions asked. ‘Ask for Ellen’ aims to help alleviate holiday hunger and ease the additional financial strain on parents when children are not at school.
From next week, 100,000 free portions of crumpets will be available to anyone who ‘Asks for Ellen’ at any Morrisons Café. The offer will be available all day, every day, while stock lasts. The portions donated this summer holiday brings the total donated since the scheme’s launch last summer to almost half a million.
Warburtons and Morrisons are again offering families colouring and activity sheets alongside their free crumpets this summer. Chris Strong, Morrisons Café Senior Buying Manager, said: “We are thrilled to collaborate with Warburtons to bring this fantastic campaign to life once again.”
Jonathan Warburton, Chairman of Warburtons, commented: “As a family-run business, we have always fostered a strong sense of community. That's why we are so proud to bring back 'Ask for Ellen' for a fourth time. Since launching last year, we will have served almost half a million portions of crumpets, including the 100,000 portions this summer holiday.”
The initiative is named after Warburtons’ founder, Ellen Warburton. The fifth-generation family business was established in 1876 and continues to support charities today through the Warburtons Foundation. The Foundation has donated more than five million bakery products to schools and food banks over the last five years.
Morrisons continues to provide its Kids Eat Free promotion all day, every day meaning families can receive a free kids meal when purchasing an adult meal costing over £5 from The Breakfast, The Chippy or The Classics. The offer is available every day, seven days a week for any child aged under 16 in Morrisons Cafés nationwide.
